Trademark Registration

Register your Trademark in
Mexico with a Trusted Partner

Everything you need to know about Trademark registration Mexico

What is Trademark protection?

The most common types of trademark protections registered in Mexico are wordmarks, designmarks, DBAs, logos and mixedmarks( i.e… logo/designmark and wordmark together). Registration is also possible for commercial phrases, industrial designs and others.

Intellectual property protections are administered by the Mexican Institute of Industrial Property (“IMPI”). All of the same protections enjoyed in other jurisdictions such as the United States, Canada and the European Union, are provided for under Mexican law. The protections can be used to defend against others selling your products without authorization on e-commerce platforms, prevent importation of your products without permission, to stop others from using your company name, logo or even from designing products that are unacceptably similar to yours. These protections can extend to services as well. Many e-commerce platforms, such as Amazon, require a trademark to list products.

Do I need a Trademark?

Having a trademark is not necessary for beginning business in Mexico but is highly recommended. Some e-commerce companies like Amazon require having a trademark registration in order to sell certain products on their platforms. Here are some main considerations:

What Registering a Trademark in Mexico Involves?

Registering a trademark in Mexico first involves deciding if a workmark, designmark, mixed mark or DBA is right for you. In most cases, a mixed mark or DBA will suit most businesses needs. The relevant filings before the Mexican Institute for Industrial Property must be prepared and made. Final resolution is usually issued within 4 to 6 months

Trademark protection in Mexico is based on your business activity or what is referred to as a NICE Classification. The NICE Classification System is the international standard for defining intellectual property protections and consists of 34 classes of goods and 10 classes for services, for a total of 45 classes in all. Protection is only offered within the class corresponding to the business activity for which your trademark is registered. For example, the name LEGO would provide protected for class 28 for toys but not for a competitor in class 1 for industrial chemicals. You can also register a trademark in as many desired classes, so long as you plan to perform business activity within the class within the next 3 years.

NICE Classes for goods

01

Chemicals for industry/science

02

Paints, varnishes, lacquers

03

Cosmetics, cleaning products

04

Industrial oils, greases, fuels

05

Pharmaceuticals, medical supplies

06

Common metals, metal building goods/p>

07

Machines,
machine tools

08

Hand tools and implements

09

Electronics, computers, software

10

Paints, varnishes, lacquers

11

Lighting, heating, plumbing

12

Vehicles and vehicle parts

13

Firearms and ammunition

14

Jewelry, watches, precious metals

15

Musical instruments

16

Paper goods, printed matter

17

Rubber, plastics in extruded form

18

Leather goods, luggage

19

Building materials (non-metal)

20

Furniture and fittings

21

Household utensils and containers

22

Ropes, nets, tents, sails

23

Yarns and threads for textiles

24

Textiles and textile goods

25

Clothing, shoes, headgear

26

Lace, ribbons, haberdashery

27

Carpets, rugs, floor coverings

28

Toys, games, sports goods

29

Meats, fish, preserved foods

30

Coffee, tea, rice, flour, spices

31

Agricultural and forestry products

32

Beers, waters, soft drinks

33

Alcoholic beverages (not beer)

34

Tobacco and smoking accessories

NICE Classes for services

35

Advertising, business management

36

Financial and insurance services

37

Construction and repair services

38

Telecommunications

39

Transport, packaging, storage

40

Material treatment (e.g. custom manufacturing)

41

Education, training, entertainment

42

Tech, scientific services, software dev

43

Hotel, food, and lodging services

44

Medical, vet, and agricultural services

45

Legal, security, and social services

How long is trademark protection valid
and what are the major procedural deadlines?

Trademarks are valid for a period of 10 years with the right to renew indefinitely

Timeline
Stage	Timeline / Duration
Filing → Registration	4–6 months (straightforward); up to 8–10 months total in cases of requests of evidence or further information.
Publication → Opposition Period	1 month for third-party oppositions
Office Action Response	2 months to reply, extendable by 2 months
Madrid Protocol cases	First response within 4 months; complete review up to 18 months
Registration Term	10 years from grant, renewable for 10-year increments
Declaration of Use (Post-Registration)	Within 3 months of 3rd anniversary (mandatory)
Renewal & Declaration	File renewal + declaration within 6 months before/after expiration

What types of trademarks
exist in Mexico?

Category / Type	Word Mark (Marca Nominativa)
Filing → Registration	Protects the textual element of a brand—words, letters, numbers—without regard to specific design, style, or color.
Design Mark (Marca Innominada)	Protects purely figurative or graphic elements with no verbal content (e.g., logos, symbols).
Combined Mark (Marca Mixta)	Protects a combination of words and design elements together (logo + brand name in stylized form).
Three-Dimensional Mark (Marca Tridimensional)	Protects the shape or configuration of a product or its packaging when distinctive (e.g., unique bottle shape).
Hologram	Hologram Protects a holographic image used as a distinctive sign.
Sound Mark	Protects distinctive sounds or jingles associated with goods or services.
Smell Mark	Protects distinctive scents that identify goods or services.
Collective Mark	Owned by an association; used by members to identify goods/services with common characteristics or origin.
Collective Mark	Indicates that goods/services meet specific standards certified by the mark owner (the owner does not produce the goods themselves).
Trade Name (Nombre Comercial)	Protects the name under which a business operates, even without being part of a trademark for goods/services.

Get a quote for your Mexican Trademark

Ready to get your LLC started in Mexico?

Get Started Now

Use MexInc to get your business
started in 5 easy steps

STEP 1

MexInc performs trademark conflict search

STEP 2

Submit your trademark documentation and image files

STEP 3

Determine trademark classes for registration

STEP 4

MexInc files trademark application with IMPI

STEP 5

IMPI issues registration certificate

What does MexInc recommend?

Mixed Wordmark and Designmark

Mixed wordmark and design marks provide protection for both the wording used in a design and the logo or design associated with your business.
In Mexico, there is no need to file separately.

DBA or Commercial Name

Use of DBAs are far more common in Mexico than in other countries because Mexican corporate and business names are registered at the federal level and must be completely different from any other business in the entire country
A DBA can be used for transacting business if the formal company name is too long, formal or not really suitable for day-to-day advertising.

Why Register a Mexican Trademark?

How to Start an S. de R.L.
de C.V. or Mexico LLC?

01 IMPI Trademark Registration Process

MexInc gathers all information for trademark in-take and drafts action plan

02 Trademark Class Selection

Client finalizes desired trademark or NICE classes according to business activity

03 Client forwards all image files

MexInc requests all image files from client and optimizes files for submission

04 e.Firma Access Key Collection

MexInc request client’s e.Firma and corporate documents

05 IMPI Online Entity Account Creation

MexInc creates user profile for IMPI submission

06 Final Trademark Type Selection

MexInc prepares information particular to desired trademark type – mixedmark, designmark…

07 MexInc prepares online trademark application

MexInc finalizes online application for submission

08 MexInc pays processing fees to IMPI on clients behalf

MexInc makes all payments of filing fees and registration costs

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